Professional Experience

Senior Director, Qualitative Research

• Held a leadership role, and developed excellent communication skills.

• Managed the Qualitative department, and provided advice on all qualitative projects. 

• Responsible for determining resource requirements, identifying insights and aligning them with business problems to drive action.

• Built and maintained vendor relationships, moderated sessions, and mentored team members.

• Taught me to be resourceful, efficient, and allowed me to understand the importance of collecting reliable data to help inform decisions and drive success.

Consumer Researcher & Insights, Strategy Team

• Worked closely with marketing, merchandising, UX and designer departments to track key performance indicators (KPIs) and to support brand partnership programs.

• Focused on enhancing the Nordstrom website, mobile app and in-store user experience.

• Used a variety of research methods such as conducting UX surveys, lab tests, shop-alongs, focus groups, in-depth interviews (IDIs) and forums.

• Conducted detailed market analyses to inform 2020 strategies on trends and selection needs.

• Frequently worked with data sciences to manage data dashboards, published across departments, to support brand relationships and growth.

Project Manager, Market Research

• Managed a team of analysts and interns, designed mixed-method research projects, and oversaw the process from start to finish.

• Worked as a client partner to provide insights that would inform decision making and honed my storytelling abilities to communicate compelling findings.

• Leveraged my industry knowledge to anticipate and identify potential issues, allowing projects to be delivered on time and with the highest quality.

• My results-driven approach and ability to manage multiple projects at once made me a top project manager.

Senior Analyst, Market Research

• Developed an in-depth understanding of client issues and handled the details of implementing all phases of research projects. 

• Initiated the development of proposals, survey questionnaires, discussion guides and final reports.

• Conducted data analysis and created presentations to help drive strategy and planning.

• Responsible for training new hires and interns.

Analyst, Market Research

• Working in a highly collaborative environment, I was able to apply my knowledge of research methodologies while learning new techniques and strategies.

• Gained an appreciation of the importance of accuracy and attention to detail, in addition to an understanding of how to effectively communicate research findings.

Market Research Intern

• Given the opportunity to work on all facets of the research process.

• My work was highly valued, and I was offered an extension of my internship to work remote. This enabled me to continue to gain valuable experience in the field while finishing my degree.