Creative Ad Testing
John Hopkins University
Evaluated marketing creative assets to inform strategy for JHU's MBA program.
Brand Reputation & Trust
Uber
Explored COVID impact among Riders, Drivers and Opinion Elites to support communication strategy.
Audience Exploration
Microsoft
Identified Creator's unmet needs to inform product strategy for Microsoft 365 in 2022.
Usability & Content Strategy
Dell
Used A/B testing to evaluate multiple versions of marketing content for Dell's device catalog.
Customer Experience
Nordstrom
Enhanced Nordstrom's holiday shopping experience, both digitally & in-store.
Concept Testing
Explored the viability of VR concepts to gauge customer acceptance of a potential new device.
Customer Journey Mapping
Pearson
Outlined the customer decision making path for immigrants selecting an English Proficiency Test.
Usability Testing
McAfee
Conducted usability tests on site mockups to support navigation and identify pain points.
User Research
Skype
Defined behaviors, needs, pain points and motivators for different Skype Users in the US and India.
KPI Tracking & Insights
Owned Nordstrom Preferred Partnerships & Designer Partnerships programs.
Market Analysis & Positioning
Ran market analysis on kids apparel to inform 2020+ buying strategies and offerings.
Device Feature Testing
Partnered with Microsoft to determine feature requirements for a new mobile device.
